My New Copywriting Series Is Coming

After nearly 30 years in the copywriting industry, I’ve seen one truth repeat itself over and over: the best words don’t just describe - they direct.

That’s the core idea behind my upcoming copywriting series. Copy is not a thermometer that passively measures the market. It’s a thermostat that sets the tone, shapes the conversation, and guides the customer toward action.

This series will explore:

• How buyers really make decisions (and why logic is rarely the driver).

• The hidden sequence that moves strangers from “Who are you?” to “Take my money.”

• Practical frameworks to align your message with your prospect’s true awareness level.

• Real-world examples where simple shifts in copy transformed results.

  
  

Each installment will be designed to give you tools you can use immediately - not theory for theory’s sake, but actionable strategies that multiply response.

If you’ve ever wondered why some words fall flat while others change fortunes, this series will show you the difference.

I think I'll do things a bit differently this time. Text-heavy books can be so...plain. I think I'll do 2 versions. I just love pink, don't you? 🌸😊🌸

Stay tuned. The first installment is coming soon.